A new perspective on one of the world’s most iconic cultural experiences.
Concept, Creative Direction, Art Direction
Opera has never lacked drama. The opportunity was to make that drama feel immediate to a new generation of audiences.
We created a new advertising platform for The Metropolitan Opera that reframed familiar stories through bold, unexpected perspectives—bringing the intensity, scale and emotion of the stage into contemporary culture.
The platform extended across film, digital, social, outdoor and print.
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