Culture track is an initiative of Laplaca Cohen, dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action. The identity designed for Culture Track communicates the ever-shifting cultural landscape facets and research findings through a vibrant and dynamic visual expression. As Culture Track conducts its research and presentations annually in different regions of the U.S. and Canada, flexibility was a consideration in the design of the identity, accommodating for multiple logo lock-ups.