Culture Track
Giving a changing cultural landscape an identity designed to change with it.
Brand Identity, Information Design, Art Direction
Culture Track is one of the largest ongoing studies of the attitudes and behaviors of cultural audiences across North America.
Its identity was built around the same idea as the research itself: culture never stands still. A flexible visual system uses shifting forms, vibrant color and adaptable typography to give changing data, audiences and regional findings a recognizable voice without locking them into a fixed expression.
