San Marco
Caffe Veneziano
Bringing the confidence of Venice to a contemporary Italian coffee brand.
Concept, Brand Identity, Package Design, Art Direction
San Marco was created as a premium Italian coffee brand rooted in the visual heritage of Venice.
Rather than borrow from familiar coffee conventions, the identity takes its cues from the city itself. The Lion of St. Mark becomes the foundation of a bold contemporary system; combining historic symbolism, confident typography and richly detailed packaging to give the brand a sense of provenance without feeling nostalgic.
