Royal Ontario Museum

An identity as a lens through which to explore and discover elements of our universe.

Brand Identity


As one of the oldest, largest, and most prestigious museums in North America, The Royal Ontario Museum’s (ROM) 100th anniversary offered a timely opportunity to change the perception that it is a passive and nostalgic place, and reposition it as a vital, contemporary museum. The new graphic identity has helped solidify the ROM’s position as an inviting and lively destination.

Role: Concept Development, Art Direction, Design.
Produced at LaPlaca Cohen.

ROM_Concept

In designing its’ new identity, the “O” in ROM is conceptualized as a lens through which to explore and discover elements of our universe, and the possibilities highlighted there.

ROM_Spread_B