As one of the oldest, largest, and most prestigious museums in North America, The Royal Ontario Museum’s (ROM) 100th anniversary offered a timely opportunity to change the perception that it is a passive and nostalgic place, and reposition it as a vital, contemporary museum. The new graphic identity has helped solidify the ROM’s position as an inviting and lively destination.
Role: Concept Development, Art Direction, Design. Produced at LaPlaca Cohen.
In designing its’ new identity, the “O” in ROM is conceptualized as a lens through which to explore and discover elements of our universe, and the possibilities highlighted there.