The New York Botanical Garden:
The Orchid Show

Bright and colorful orchid arrangements
for a new, lush taste of spring.

Advertising


Every year, The New York Botanical Garden invites crowds to get their first taste of spring by visiting their annual Orchid Show. For their 2015 advertising campaign, a clean, high–contrast look was created to evoke the feel of the lush floral displays at NYBG. After a photoshoot at The New York Botanical Garden, a wordmark was created, taking center–stage in the design. Proposed designs shown below.

Role: Art Direction, Design.

NYBG_Orchid_2

NYBG_Orchid_9

NYBG_Orchid_7

NYBG_Orchid_8

NYBG_Orchid_9B

NYBG_Orchid_12

NYBG_Orchid_13

NYBG_Orchid_10