Culture Track is the largest national study focused exclusively on the ever-changing attitudes and behaviors of cultural consumers. It began in 2001 as a research study of the changing behaviors of cultural audiences, developed for the field by LaPlaca Cohen, an advertising agency in New York. By 2014, it was in need of a graphic identity of its own, which could flex across different events, at different points in time.

Role: Concept Development, Art Direction, Design.
Produced at LaPlaca Cohen.

The identity design was inspired by the ever–changing direction of trends, interaction between people, fluctuating data, and infographic charts. The intent was to have an identity that was bold, confident, sophisticated, which subtly carried the essence of what Culture Track is.

A simple, yet playful graphic treatment was developed to stretch across different mediums such as print, digital, and motion.