Archilux

Coming to light by respectfully featuring the shadows.

Brand Identity


A company of architects and lighting designers based in Milan, Archilux designs innovative, high–end, commercial and residential architectural lighting solutions. They believe a harmoniously lit space is not dependent only on its brightness, but also the shadows created by it. It is because of its’ shadows that the definition of a space and its’ character “comes to light”.

Role: Creative Direction, Concept Development, Art Direction, Design.

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This identity design embodies the ethos of Archilux while interpreting the architect’s square by its’ own shadow, while it creates the company’s initial “A”. Custom typography was designed to support the mark’s horizontal proportions.

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